NOW TV is Sky's premium streaming subscription service. Since 2012 it has been providing Sky customers with hours of entertainment from TV shows to films and even live football matches. With the recent addition of several new channels accommodating for the latest HBO shows and hundreds of documentaries and comedies, NOW TV customers have recently seen a price hike in their subscription charges.
NOW TV is now streamlining its whole image by changing aesthetics and its name to simply NOW. NOW differs only from NOW TV visually and no services will be changed. The service will be going from the orange aesthetic to green, and there's a great focus on the “O” which is said to be a portal to showcase NOW's entertainment as the heart of the brand. Where NOW TV customers used to have “passes” for things like Entertainment, Cinema and Sports, under NOW, these will be called “memberships” instead. You will still have to pay separate fees should you wish to watch award winning HBO shows like The Sopranos alongside the latest blockbusters like Zack Snyder's Justice League.
The change is set to begin from March 19th with the launch of the “Welcome to NOW” campaign. Adverts will span all forms of media announcing the rebrand to the public along with NOW TV subscribers (who may already be noticing a change in the adverts shown on the service). The rebrand will also be affecting the company's acclaimed broadband service.
NOW is available on over 60 devices across several countries. The rebrand will be led by the UK but will rollout the same day in the Republic of Ireland and Italy.
