Gaining the unattainable is something which can provide motivation for most. Whether it is a job, a car or something more far fetch, the idea of getting something we never thought we would ever have is something which drives humanity.

So when you throw financial gain into the mix, with an almost unsolvable riddle the obvious response is game on.

This is the premise of Tomas Leach’s documentary The Lure, which follows a group of people searching through the rocky mountains in a bid to find some hidden treasure. The story goes that eccentric millionaire and art dealer Forrest Fenn was diagnosed with cancer. Thinking he didn’t have much longer to live, he hide part of his fortune in the mountains, with a cryptic poem which would lead one lucky person to the riches.

The Lure

The film follows different groups of people who are on the hunt for the loot exploring their reasons for doing so and why they keep coming back in the hopes they will find it. On the surface you think these people are on a wild goose chase in such a vast landscape that they are never going to find Fenn’s treasure, but as you get to know the players a little deeper you become sympathetic towards them and hope they strike gold.

What is scary is the obsession that some of these “hunters” have with finding Fenn’s treasure. There is one scene where one hunter David describes to Fenn what he would do if he finds the prize and it is rather creepy and a little bit disturbing. There’s a darker side, of course. Several people have gone missing whilst searching and one man has died. But the risk is part of the appeal. Two sisters who go searching together talk about how their husbands are convinced they’ll be raped and murdered.

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The Lure

But the name of this film does exactly what it says on the tin, it is that lure which keeps these people coming back. Always that thought of what if? Maybe I’ll find it tomorrow.

However, there is also the theory of does it exist? Throughout the film Fenn is very cryptic, teasing that people have been 200ft away from it and never giving too much away. Is he just playing one massive game with people? Only he has the answer to that question.

The Lure is essentially just people walking around the mountains, but it is the hope they have which has you hooked till the very end.

Dir: Tomas Leach
Starring: Forrest Fenn
Prd: Robert Fernandez, Dan Levinson and Errol Morris
Music: Calexico
Country: USA
Year: 2016
Run time: 77 minutes

3 thoughts on “The Thrill Of The Chase – The Lure (Film Review)”
  1. “… David describes to Fenn what he would do if he finds the prize and it is rather creepy and a little bit disturbing.”

    You mean you have no sense of humor.

  2. “There is one scene where one hunter David describes to Fenn what he would do if he finds the prize and it is rather creepy and a little bit disturbing. ”

    Ha! Anybody who has plugged in to the Fenn treasure hunt probably knows who this “David” is, and know that he’s something of a world-famous character with exploits that range the world, from sailing the seas delivering rich people’s yachts for them to hiking vast desert wildernesses while living from muddy seep to muddy seep, carrying in his backpack mostly science and technology text books and drinking water.

    “Disturbing” is the label that many people apply to intellectuals who know a lot about everything while living outside the plodding, mind-numbing “workaday” world of modern, Western society.

    The people who seek the treasure gather at Fennboree and other places, they talk about where they have been, they share notes, they lie to each other as well as though the search for the treasure is a game of poker, and often they form partnerships somplete with written contracts to form search teams.

    If you’re serious about the treasure, you should join the Facebook Fenboree group.

  3. Yes, all the searchers are quite familiar with David Rice (Desertphile) and his seemingly odd comments. I think probably what the Lure is referring to is his comment that he would lick the treasure, which only really comes across creepy when you think of your mother’s admonition “You never know where that’s been”, or considering the ‘type’ of mud it may be pulled from. Either way, I don’t have any plans of licking it, David; I plan to take it back to Forrest and sit at his table while he tells me about everything in it. Smartblonde

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