Ahead of Don’t Knock Twice, which is out in cinemas this Friday, the Dalston Rio has come up with an unusual and terrifying way to promote the film.

The legendary Rio Cinema has a rich history stretching back over one hundred years, and despite various revamps and ownership changes, one of the original auditoriums, built way back in 1915, remains in tact above the cinema as it can be found today.

The Rio recently held a competition, the ill-fated winner of which has won the fright of their life by being the sole attendee at tonight’s premiere.

After entering the cinema, the terrified ‘winner’ will have to ascend the four creaky flights of stairs to the remains of the abandoned Victorian auditorium, which hasn’t seen use by the living in eighty years! There, in the darkness, they’ll get to watch Don’t Knock Twice three days ahead of its release all by themselves… Or so they hope.

For the winning scare fanatic, this will be an event of their dreams… or nightmares…

Directed by Caradog W. James, Don’t Knock Twice follows successful American sculptor Jess (Katee Sackhoff) as she attempts to rebuild her relationship with her estranged daughter Chloe (Lucy Boynton). What Jess doesn’t know is that when her daughter shows up to stay with her, she hasn’t come to see her mother, but is instead seeking sanctuary from a supernatural curse that has claimed her boyfriend and is now coming for her…

Don’t Knock Twice is in cinemas on Friday the 31st of March and will be available on DVD & Digital Download on the 3rd of April.

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